U.S.-based Public, a multi-asset investing platform that does not usePayment for Order Flow (PFOF), expanded into the U.K. The company aims to become the leading destination for U.K. investors seeking access to U.S.-listed equities.

What Happened: Key features include access to 5,000 U.S.-listed equities, commission-free tradingand low foreign exchange fees. The platform provides advanced data and insights, including Morningstar research and breaking news coverage, as well as daily live shows and discussions with analysts and company executives.

The launch signifies the companys first international expansion.

Were excited to launch our investing platform in the U.K. with a mature U.S.-stocks offering, built off the incredible growth weve seen in the U.S. in recent years, said Dann Bibas, general managerof International at Public.

The U.K. is a digitally savvy market with a forward-looking regulatory environment, and we are excited to grow our footprint here."

Why It Matters: Bibas went on to say Publics customers in the U.K. can access more than5,000 U.S. stocks with fewer fees, alongside an advanced suite of content, analyticsand community within the app.

Public is looking to introduce additional asset classes, such as ETFs, Treasuries, cryptoand alternatives, as well as investment plans, allowing members to create customized recurring investments.

Photo: Courtesy Public