Jeremy Blosson, Cofounder and CEO of Strikepoint Media, moderated the panel The Key To Winning Customers In Bear Markets" at Benzinga's Fintech Deal Day. Earlier this year, amid growing concerns of a recession, platforms were dealing with a crisis of confidence. After the FTX fiasco, platforms are now facing a crisis of trust. The panel discussed the importance of pivoting messaging to convey trust and build a reliable relationship between investing platforms and customers. The panelist shared that a helpful way to build trust and retain customers was by providing educational materials to customers. Creating engaging materials is a crucial way to endear a platform to potential customers. As platforms rethink marketing strategies, it's important to think about the concerns of their customers and pivot to their needs.

Watch Exclusive Footage Here:

Interested in learning more about Benzinga's Fintech Deal Day and Awards? Get more information here.

This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice.