In an effort to bridge the gap between cryptocurrency and traditional payments, Circle, the company behind USD Coin USDC/USD has added support for AppleAAPL Pay.

What Happened: On Tuesday, Circle said that it would enable customers to purchase cryptocurrency such as Bitcoin BTC/USD , Ethereum ETH/USD on their preferred exchange using Apple Pay. According to Circle, this will facilitate non-crypto-using customers to buy crypto from crypto-native businesses.

NFT marketplaces, crypto gaming, crypto exchanges, crypto wallets and cross-border remittance providers can help their business grow by making checkout easy with Apple Pay and Circle, Circle said in a blog post,adding that Apple Pay is a safer and faster way to pay because "customers will no longer have to create an account or fill out lengthy forms.

See More: What are NFTs?

Apple Pay is available to "eligible businesses" and Circle claims enabling it is a simple process. Using Circle, customers can pay online and in apps using their iPhone, Apple Watch, iPad, and other compatible devices.

This comes at a time when cryptocurrency exchange FTX collapsed, spreading shockwaves across the industry. Circle hasdenied any exposure to FTX.

Read Next: Here's How Much $100 Invested In Dogecoin Will Be Worth If It Recovers To Pre-FTX Crash Levels