The Sandbox, a virtual gaming worldand leading metaverse platform, is working with author, heiress, entrepreneur, philanthropistand celebrity Paris Hilton and her 11:11 Media company to bring Cryptoweento the metaverse.

11:11 Media is a global media content company and platform that elevates creators, brandsand IP through the power of storytelling.

Animoca Brands, makers of The Sandbox, enthusiasticallytweeted the announcement, declaring Hiltonthe "Queen of the Metaverse."

This will be the first Halloween-themed virtual event on the platform and will be available to players between Oct.21 and Nov.7.

Read Also:Paris Hilton Partners With The Sandbox: Here Are The Details

Trick-or-Treat?

According to a blog post, Cryptoween is set in a colorful fantasy land where Paris is hosting an immersive party but needs the players help!

Players will be called on to complete social challenges and in-game missions to help lift an evil barons curse. Gameplay includes divining the true meaning of #Sliving, collecting Halloween candyand a raffle to win The Sandbox SAND/USD and NFT rewards.

Animoca and Hilton are determined to make Cryptoween a time for fans around the world to celebrate her favorite holiday, Halloween, together for the first time in The Sandbox.

Users can register to be part of the game today.

Hilton also works as a spokesperson for Rise, a coalition of sexual assault survivors and allies working to codify civil rights that have to-date passed 60 laws for more than 100 million survivors.

Click here to be part of the Future of Crypto presented by Benzinga, Dec. 7in New York City.